Against all expectations in our constantly squabbling tourism industry, a sort of consensus seems to be emerging about how ably the majority of tourism marketing organisations are representing their clients: not really all that well, especially when it comes to today’s swiftly changing travel climate and to representing the interests of local communities and travellers keen on interacting with them.
What do you think? Do you agree/disagree? We’re running a short (eight-question) survey about it and are very eager for your opinion.
Personally, I have to agree, especially as I sit in a curious place, a busy information juncture fed by multiple data streams involving the active and growing local-travel segment of the industry.
Directly relevant to – but distressingly absent from – almost everything in which I am engaged are all of the special entities officially charged with promoting destinations, whether a town, city, region or country. These include destination management/marketing organisations (DMOs), convention and visitors bureaus (CVBs) and private public relations agencies.